Hailey Bieber is once again shutting down rumors of a feud with Selena Gomez after online speculation reignited tensions between the two stars. The drama began when fans accused Hailey of throwing shade at Gomez’s beauty brand, Rare Beauty, following a social media post from Hailey’s own skincare company, Rhode.
The controversy erupted after Rhode shared promotional material highlighting “clean beauty without drama,” which many interpreted as a subtle jab at Gomez’s Rare Beauty, known for its message of kindness and self-acceptance. Fans quickly flooded comment sections, reigniting long-standing comparisons between the two women — largely tied to their past relationships with pop star Justin Bieber.
However, Hailey swiftly addressed the speculation, taking to Instagram Stories to set the record straight. “There is no drama here. I respect Selena and everything she’s built,” she wrote. “People are creating narratives that simply aren’t true. Let’s move on and focus on positivity.”
Selena Gomez, who has previously spoken out about online bullying stemming from fan wars, also weighed in subtly by sharing a post encouraging kindness and mutual respect. Her fans praised her for once again taking the high road amid the ongoing chatter.
This isn’t the first time Hailey and Selena have had to dispel feud rumors. In 2023, both women made headlines when they appeared together at a gala, seemingly putting years of perceived tension to rest. Despite their public attempts to show unity, online speculation continues to fuel unnecessary drama.
As of now, both Hailey and Selena remain focused on their respective careers — Hailey expanding Rhode internationally, and Selena preparing for new music and her next Only Murders in the Building season.
It seems both stars are ready to leave the past behind — if only their fans would do the same.
Sources:
People – “Hailey Bieber Addresses Rumored Selena Gomez Feud: ‘I Didn’t Ask for That’” People.com
Elle – “Hailey Bieber Explains Why It's ‘Always Annoying’ to Be Pitted Against Selena Gomez” ELLE
Page Six – “Hailey Bieber reignites Selena Gomez feud with savage diss toward other beauty brands”
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