North West, the 12-year-old daughter of Kim Kardashian and Kanye West, is once again stepping into the fashion spotlight—this time as the standout face of a new SKIMS holiday campaign. The campaign has sparked widespread attention, with many praising North’s growing confidence and playful style, while others continue to watch closely as she develops her public identity within one of the world’s most visible families.
A Bold New Look for the Holiday Season
In the newly released photos and videos, North debuts hip-length teal blue braids, a graphic hoodie, matching sweatpants, and fuzzy boots. The looks come from the upcoming SKIMS x Cactus Plant Flea Market holiday capsule collection.
In one promotional clip, North playfully declares, “Everybody’s wearing SKIMS,” delivering a confident on-camera moment that fans quickly shared across social media. Her personality shines throughout the shoot, making her one of the most recognizable young faces in the SKIMS universe.
The capsule collection is set to launch in late November, just in time for the holiday season.
Not North’s First Appearance in SKIMS
North has been part of SKIMS campaigns before, most notably in the brand’s Cozy Kids release, in which she and her sister Chicago modeled miniature versions of the brand’s popular lounge sets. That line introduced SKIMS sizing for children, ranging from 2T to 14, and emphasized the brand’s reach into family-focused apparel.
Kim Kardashian and North also appeared in matching SKIMS looks in previous campaigns, signaling early on that North would become a recurring ambassador for her mother’s fashion brand.
North’s pet lizard even made headlines in 2020 when Kim revealed it had its own tiny custom SKIMS robes and hoodies, further cementing the brand’s presence in the family’s everyday life.
North’s Future Fashion Ambitions
Beyond modeling, North has publicly expressed her desire to someday own SKIMS, along with Yeezy. In an interview with i-D magazine, she shared her goal of becoming a business owner like her parents. Her expanding presence in SKIMS advertising suggests that, even at a young age, North is being positioned as a future creative force in the family’s fashion empire.
Why This Campaign Is Getting Attention
Celebrity Influence: Anything involving North West—one of the world’s most visible celebrity children—tends to dominate news cycles.
Fashion Evolution: The SKIMS holiday campaign highlights her transition into more stylized, fashion-forward projects.Family Branding: The Kardashian-West family continues to merge business and family life, making North a key figure in the next generation of their brand machine.
With the SKIMS x CPFM holiday collection release set to attract major attention, North West’s starring role is only fueling anticipation—and reinforcing her growing influence in the fashion world.
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